Your campaign will be in support of a specific project. There may be several projects that your organization has considered in the past. When selecting the project for your The Earth Project campaign you should consider the costs to do the project, how much support you think the project would attract, if you have or can acquire the skills needed to accomplish the project, and how the project will support the overall goals of your organization.

Keep in mind that bigger, more expensive campaigns are harder to do. Organizations with professional staff, good social media resources, high levels of web traffic, and lots of volunteers can more efficiently handle bigger projects.

Now that you’ve chosen a project, it’s time to do some research. Find out approximately what it will cost to do your project and how long it will take to accomplish. With these tools you can begin to estimate how much you’ll need to raise. While every campaign is different, you’ll need to raise more money in the campaign than the actual cost of doing the project. You’ll be fine tuning your budget as you go along, but a reasonable “rule of thumb” as a starting point is to estimate raising 50% more than the direct project costs. In other words, if you need $10,000 to do your project, your campaign goal should be approximately $15,000.

To maximize your chances for success, there are many things to do before the campaign actually begins. This preparation phase takes an absolute minimum of two weeks. 

One of most powerful tools for spreading the word about your project is social media. There are many social media platforms but the most significant are probably Facebook, LinkedIn, and Twitter. During the entire preparation phase the organization, the staff, and the volunteer leaders should be taking steps to increase social media resources (more Facebook friends, LinkedIn connections, etc.).

Yes. The presence of a video dramatically increases the pledges your campaign generates. While every campaign is different, a good video is generally 2 to 3 minutes long. It should clearly explain what your project is about and provide insight into the organization itself (history, successful projects, etc.). It should also have a narrator that viewers can see and hear so they feel they know who’s running the project. Videos should be energetic, have background music, and not be just a “talking head.” It helps maintain viewers’ attention if the scene or speaker changes fairly often in the video. Many visitors to your campaign will make their decision to support you or not based on the video itself.

It’s very helpful if the video (and campaign page text) assure viewers that you and/or your organization has whatever background is needed to carry out the project. If you and the organization don’t have the experience needed, you can explain where the expertise will come from.

More and more people are expecting their investments to reflect their values. Investors of all types are looking to invest more in sustainability and with more responsibility. 

Strong forces are calling for change. So we need a better solution that encourages the world to invest for social and environmental impact.

We believe in a future where impact is at the heart of all investments.

We need people to assume responsibility beyond their own deals and portfolios for a global economy that is more fair, more just, and more sustainable. 

3 Solutions For An Alternative

  1.  More capital that encourages social and environmental impact.
  2. A more secure funding.
  3. A movement that understands the role of capital in how it can change the world for

While there are significant advantages to having a professional video made, it’s not necessary for small or even medium size campaigns. In simple terms, there are three levels of video that you might consider.

The most affordable video is recorded and edited by you or one of your team members. This can be recorded using a good smartphone or a video camera. The video is then edited and background music is added using free software like MovieMaker. You can create a medium quality video by shooting the video yourself (multiple takes, people, backgrounds) and then sending the material to a video editor who refines it professionally. The most expensive option is to have a professional shoot and edit the video.

The campaign page itself should explain your project, provide background on your organization, and provide additional information that was not contained in the video. It’s good to use a combination of text, images, and even supplementary videos in the body of the campaign page. Perhaps most importantly there should not be full pages of text anywhere. Think in terms of having a paragraph or two of text followed by an image or video before going back to text again. While the campaign page should address all of the major aspects of the campaign, it does not need to get into every detail. If the average person can’t read your campaign page in 5 minutes, it should probably be shortened.

Be careful when making your campaign page and video that you don’t use other people’s intellectual property without permission. Don’t use video from movies or TV shows without their authorization. Famous songs and images are generally protected by copyright as well. The safest course is to shoot your own video and pictures. You can find royalty-free music sources on the internet.

Most significant crowdfunding projects are run by a team of people. While some projects may have the entire team located in a single city, it’s quite common to have people located in multiple locations. There are some great tools to keep your team in touch. If all the key team members have high speed internet, Zoom or Google Hangouts provides free video conferencing for up to ten people at a time. If lots of your team members don’t have adequate computer resources, there are services that offer free conference calling.

Investors screen thousands of business plans regularly. Make sure your profile section is completely filled out and ready to be handled privately to any potential investors that screen thousands of business plans. Here’s how to get a foot in the door:

The Executive Summary Of Your Business Plan

  • Must be super simple for anybody to understand in 1 to 3 pages max.
  • Easy to read with nontechnical language that kids could understand.

Your Management Team

  • The team that is going to execute the strategy and deliver results.
  • Show that you have experience and you know what you are talking about. 
  • Show all the work that you’ve done.
  • Consider bringing a board of advisors that can provide credibility and trust in your investors’ eyes.

The Financials


  • The numbers must make sense. 
  • Don’t pay yourselves huge salaries. 
  • Show how you are going to use the proceed money. 
  • How are they going to get a return of 30 percent out of it in 5 to 8 years? (Most investors think this way.)
  • Can investors see a kind of exit where you will sell the business?
  • Do they believe that someone will buy it?
  • Can you go public?

The Earth Project allows you to offer rewards, which are a way to help motivate your donors to give more. Rewards are completely optional for your campaign, but they’re a powerful tool that will aid in your efforts to reach your fundraising, if this is one of your goal.

There are two ways to approach rewards. They can either be tangible items that you send donors or defined giving levels that are symbolic of your work. We advise having a variety of rewards at increased donation amounts, but don’t get carried away. Keep in mind that the most popular donations are generally about $25. It’s good to have one very affordable rewards level, perhaps $5, so everyone can support your campaign. Many campaigns have an average perk amount of $50 to $75. Be sure to include a few higher dollar rewards to incentivize potential donors to give larger donations, like $500 or $1,000, that will help you reach your goal faster.

If you are offering tangible rewards, you need rewards that will appeal to donors while maintaining affordability for you. They should be relevant to your project and help promote it and your organization. Some of the most popular rewards are wearables, like T-shirts, polos, and baseball caps. They are affordable and can be imprinted with the name and logo of your organization and project. Coffee mugs, plastic tumblers, and soda koozies offer similar benefits. Popular free rewards include recognizing major donors on your organization’s website and end-of-campaign thank-you emails. Be creative–the only limit to rewards possibilities is your imagination.

If you choose to define giving levels instead of sending tangible rewards, then the giving levels should describe what specific donation amounts represent. For example, a project raising money for an after school reading program might have levels described as follows: $10 is the Reader level and represents 30 minutes of one-on-one reading, $50 is the Bookworm level and represents 5 new books, $100 is the Librarian level and equals training for two new tutors.

Each campaign is unique, but many campaigns spend 20% to 25% on rewards. This figure includes not only the rewards themselves, but also packaging, shipping expenses, and potential labor costs. Nonprofit organizations have an advantage here in that some people particularly passionate about their cause are willing to volunteer their time for labor, and in some cases, your organization may be able to get some of the rewards donated. Regardless of what the rewards actually cost, it’s important that donors feel they received reasonable value for their support. Another way to control reward costs is by sending people “digital rewards.” Digital rewards can be images, videos, insider reports, and more that can be sent out via email. Incorporating some rewards like this into the project helps keep costs under control while adapting to today’s tech-heavy society.

It reflects poorly on your organization if your rewards are not delivered on time. Most (but not all) donors are fairly understanding about brief delays. If you tell your donors that their rewards will be received in July and they arrive on donors’ doorsteps a month later, they’re likely to accept the rewards as a welcome surprise. However, if you promised your rewards would be delivered in December and they don’t arrive until February, you may get more negative feedback from disappointed donors. You missed the biggest holiday season of the year!

We suggest developing a timeline for your project and rewards. While you should have a detailed understanding of your project and rewards before you launch your campaign, some necessary data won’t be available for a while. Your project may have “stretch goals,” but you won’t know until the campaign is complete which ones you need to fulfill. Maybe you offer T-shirts at a specific rewards level. Even if you have a design picked out ahead of time, you won’t know how many shirts you’ll send out until the campaign comes to a close. When the campaign is over and you know you need 243 T-shirts, you may still not know what colors and sizes you’ll need. Allocate time to figure out all these things and map it out on a calendar. Then remember the ultimate rule of campaign fulfillment…everything takes longer than you think.

Consider having your campaign manager or a designated volunteer reach out to donors who qualify for certain rewards levels in order to get information necessary for placing your rewards order. Again, if you offer T-shirts, send an email form to acquire size, color, and any other variables you need to know. This helps for a smoother (and faster) rewards payout at the end of your campaign.

Previously, you developed a rough estimate of the cost of your project. Before the campaign begins, a real budget needs to be set. The project needs to be defined, and written estimates should be acquired for as many components as possible. This not only applies to the project, it also applies to the rewards you decide to offer. When estimating the costs of the rewards, keep in mind that you won’t know the quantity needed of each reward until the campaign is complete. If the campaign turns out smaller than projected, the cost per reward usually goes up (it’s more cost effective to buy in bulk).

Many people underestimate or completely forget the costs involved in packaging and shipping rewards to donors. To create a more realistic budget, you need to determine the size, weight, and packaging for the various reward levels. As a general rule, consider that everything takes longer than anticipated and costs more to ship than originally estimated. It’s better to overestimate than to short yourself.

Costs for international shipping can be expensive. It’s a good idea to have a substantial additional charge built into your budget for any international shipping requirements. It may be wise to limit the campaign to the host country only unless you’re experienced in international shipping costs and requirements.

The GAIA Plan for Projects is free and will always be free. Projects mean that you want to raise awareness but you are not raising money. 

The EARTH AMBASSADORS Plan is far brands, startups or companies that want to get noticed . The membership cost  $47 per month fee.

Because the EARTH AMBASSADORS Plan is a month-to-month subscription, members can unsubscribe anytime for the next month; but no reimbursement will be done on the current month.

The EARTH HEROES Plan for Green funds or corporations.

The membership investment is $197 per month.

Because the EARTH HEROES Plan is also a month-to-month subscription, members can unsubscribe anytime for the next month but no reimbursement on the current month.

1 Free month with 1 Year membership paid in full. 
Sign up for annual billing and get one month free.

Yes. Bank fees and Stripe fees will differ based on your location.

It’s very important that your organization do everything you can to reach and hopefully exceed your goal. While donors care about your organization as a whole, in many cases they are donating because they feel that your campaign project is important. If your campaign falls short of your goal, you will have less money for your project and quality will suffer. By accepting the funds donated toward your project, you are committing that your team will perform the project and deliver the rewards that were promised.

It’s absolutely critical for you to promote your campaign in as many different ways as you can. The primary ways to promote your campaign are social media, email lists, your website, the press, advertising, and by enlisting the help of your allies. When promoting your campaign, it’s important to understand that people may need to hear of your campaign several times before taking the action to even look at it. You should realize as well that this is a “numbers game.” Not every person that visits your campaign page will donate. You need to get the word out to as many people as possible.

Plan your promotion efforts before the campaign launches. Have a half dozen different messages about your campaign in hand before it starts.

Social media is extremely important to raise awareness and crowdfund if this is your goal. 

Ideally, you should have a steady stream of content about your campaign on as many social media platforms as you can. Facebook, LinkedIn, and Twitter are likely the most trafficked. If you have enough volunteer resources, you might assign a couple of people to each platform to lead the communications efforts there.

It’s not effective to say, “Support our campaign!” 30 times during the course of the campaign. You need to have varying messages to keep things fresh. Consider special announcements for funding milestones reached, new rewards, stretch goals, support from well-known people or groups, or press coverage you receive. Social media posts should go out at various times throughout each day.

Be sure to identify any discussion groups or forums relevant to your organization and project. This is a way for you and your volunteers to get the word beyond your own contacts. During the planning phase, some of your volunteers should join these groups and participate in discussions. When your campaign goes live, your new connections can post discussions, mention the campaign, and provide links to it if permitted by the forum rules.

Be careful to obey group rules and be sure that you’re posting on groups that are related to your project. Promoting your project on forums not interested in what you’re doing won’t help, and if you persist you might be removed from the group.

You should absolutely use these tools to promote the campaign. A good plan might be to email your list four times during the campaign and have the lead piece in your newsletter be about the campaign as well. Your emails should not all be the same. Each one should look a bit different and, if appropriate, highlight a different benefit of the project.

In this process, you should be using your regular email lists and sending out your newsletter to the customary recipients. We advise against buying email lists. They are often outdated and recipients are far less likely to be interested in your organization. Use of these lists often results in lots of bounced emails and spam complaints and can lead to your email account being frozen.

Yes. Other organizations can be a great help to you. They can mention your campaign in an email blast to their own members or mention your campaign in their newsletters and on their website. This can be a huge benefit to you. It often works best if the other organization is a similar size to your own. Those that agree to help you are likely to call on you in the future to help them promote something.

During the campaign period, the main focus of the homepage of your website should be the campaign. There should be both text and imagery that focuses on the campaign. You don’t need to provide any detailed information though. The main goal is to get every visitor to your website to click on the link that takes them to the campaign page. If possible, change the text and images every week or so. That way, frequent visitors can see you’re devoted to your cause and your messaging continues to catch people’s eyes throughout the campaign.

Some campaigns are more newsworthy than others. If your project is unusual in some way or pulls on people’s heartstrings, press coverage may be especially beneficial for your campaign. Most campaigns that try to engage the press put out one generic press release to a huge list and hope for the best. It’s a better strategy to draft up a few different releases in advance that you can distribute throughout the campaign.

A bit of research and planning can produce significantly better results. In addition to the press releases that go out to everyone, find specific media people likely to be interested in your project. Do searches on Google News for search terms relevant to your project. Find out who has written, blogged, or shot video about related subjects. Send personalized messages to these people a few days before the campaign and ask that they “embargo” the story until the campaign’s launch day.

You can certainly advertise your campaign, and many people do. While there are lots of ways to advertise, there are affordable methods tied into social media. There are various ways to have ads or sponsored posts that help your message go much further. In many cases, an expenditure of only a few hundred dollars can propel your social media efforts to a whole new level.

It can help tremendously to get well-known people involved in the campaign, and it may be easier than you think. If you’re a nonprofit organization and use your pre-campaign planning period effectively, this may work for you. Search on Google to find celebrities or other influencers who have shown an interest in a mission like yours. These people are not camera shy and if asked nicely might email you a 15-second video of them asking people to help your cause.

While neither the public nor the press will know about your campaign during the planning phase, your leadership (staff, board of directors, volunteers, donors) should be aware of the campaign and participate in the planning. All of these people believe in your organization and presumably the project itself. Most of them will also likely donate to the project.

Explain to all the key stakeholders that it’s very important that they donate to the campaign within the first three days following its launch. The chances of your campaign reaching its goal skyrocket if the campaign brings in at least 25% of the goal in the first three days. While there are many reasons for this, this early activity helps secure press coverage and helps outsiders believe that the campaign will be successful. You might express this to your core supporters by comparing it to providing matching funds. Their early support pulls in others. You may even be able to create a list of names of where the 25% will come from before even launching the campaign.

Updates are very important. Not only do they help keep current donors interested; they also attract additional donors. In addition to regular posting on your social media pages, you should plan to post at least two updates a week during your campaign and one update a week after the campaign until the project is complete as well as when the last rewards have been received.

Don’t forget that existing donors are the best ambassadors of your project. They believed in your project enough to make a donation. Frequent updates encourage them to spread the word and/or increase their own donation.

Hopefully you’ll get lots of questions during your campaign. It’s important that you respond promptly and in a polite manner. By answering questions promptly you not only address donors’ and potential donors’ concerns, you also show yourself to be engaged and responsive, dedicated to the success of your project.

Note that these questions are potentially a gold mine. They tell you what potential donors are interested in or concerned about. For every person who asks a question, there are over a dozen others wondering the same thing but who may be hesitant to ask. Answering questions regularly may drastically increase your incoming donations, as well.

Their questions may also lead you to offer additional rewards, add explanatory text about your project, or explain how you plan to spend the money you raise for your project.

Campaigns are run by their individual Campaign Owners, not by The Earth Project. As such, they are best able to help answer any questions you might have about their project or perks they are offering.

If you have any questions or concerns about a particular campaign, or perks offered in a campaign, or claims made in a campaign, we recommend that you get in touch with the campaign owner directly. If you have an Earth Project account and have contributed to the campaign, you can post a comment to the campaign page, or you can send a direct message to the campaign owner.

You certainly can and we hope that you do! Organizations that have successfully delivered on all prior projects can utilize The Earth Project again. We will make sure that you completed your prior project and determine if the donors are satisfied with the project and rewards. With each additional project, more people that support your goals know of you and understand how The Earth Project works. The main thing you need to do to enjoy steadily growing funding for your projects is to develop a reputation for delivering what you promised.

You should concern yourself with the activity of your campaign every day until you’ve reached your goal. However, most campaigns share certain characteristics. If mapped out by days of the campaign, most donation charts would have a graph like a U shape. In the first several days of the campaign, lots of contributions typically come in. In the middle of the campaign, things often slow down with substantially fewer contributions per day. Toward the end of the campaign, things tend to get more active again, especially in the last several days.


Backers can process a refund for their transaction made to a crowdfunding campaign on The Earth Project, provided a campaign is live and not ended, the reward/perk claimed has not been fulfilled, and the funds have not been disbursed to the campaigner.

You can initiate a refund directly by login in your The Earth Project account.

To process a refund, these conditions need to be met:

  • Send us an Email with your refund request within 10 days of your contribution and no later that a week before the deadline
  • Your refund will be processed on the next funds disbursement to the campaigner. Disbursements are done every month (30 days) following the campaign anniversary date that is the campaign deadline.
  • If the campaign meets its goal, money is paid to the campaigner in the next 15 business days following the goal date taking in consideration that the Minimum Disbursement Amount is 100 (USD/CAD/GBP/EUR/AUD) NET.
  • Refunds requests will be processed before campaigners disbursement.
  • If the campaign is open and never meets its goal, refunds occur after receiving the eligible request.
  • Refunds will be issued based on the payment method used to make the contribution.


Your refunded contribution will still get sent back to your original credit card’s issuing bank without issue. The issuing bank will determine how to get the funds to you:

  • If there is a balance owed on the card, it offsets the balance.
  • If you opened up a different card, the issuer usually transfers the credit to the new account.
  • Sometimes the issuer will cut a check to the customer.
  • Regardless of which way the issuing bank handles this, the card issuer will handle reimbursing the backer. We recommend reaching out to your issuing bank if you have any questions about how you will be receiving a refund sent to your canceled credit card.

Contributions cannot be refunded by The Earth Project, if any of the following are true:

  • The contribution funds have already been transferred to the campaign owner
  • The campaign has ended
  • The perk associated with the contribution has been fulfilled (contribution is marked as fulfilled on The Earth Project by the campaigner)
  • The Earth Project determines that there has been an abuse of our Terms of Use, or the refund policy.
  • Refund requests under $ 20 won’t be accepted.

For campaigns that have ended, where the funds have already been sent to the campaign owner, or in all other cases where a contribution is not eligible for a refund via The Earth Project, backers should contact the campaign owner directly regarding refunds.

  • Please note: In cases where the funds have been disbursed to the campaigner and are therefore not eligible for a refund via The Earth Project, the campaigner and backer will have to work out the method for refunds, off platform.
  • The campaigner will be unable to issue refunds electronically via The Earth Project back to the original credit card used. Instead, you’ll need to work with the campaigner to determine the method of receiving refunds, off of The Earth Project, that works best for you both.

Campaigns are run by their individual Campaign Owners, not by The Earth Project. As such, they are best able to help answer any questions you might have about their project or perks they are offering.

If you have any questions or concerns about a particular campaign, or perks offered in a campaign, or claims made in a campaign, we recommend that you get in touch with the campaign owner directly. If you have an Earth Project account and have contributed to the campaign, you can post a comment to the campaign page, or you can send a direct message to the campaign owner.

The Earth Project, for the time being, can’t and won’t mitigate any complaint or issues between campaigners and backers. Please go to our refund policy for more information.


The Earth Project is the only crowdfunding platform that makes it easy to keep all your funds even when your campaign does not reach its goal.

However, if you have a strict go/no-go threshold to make your campaign a reality, you need to indicate that clearly and honestly to your backers. You must let them know that in case you don’t meet your goal and can’t fulfill on your campaign, you will get in touch with them and reimburse them, unless they are OK with you to keep the funds.

You will receive your funds in your bank account within 15 business days after your campaign ends, provided your bank account information is correct and accurate. To prevent delays, please ensure your bank information is complete and correct before your campaign ends.

Once you have received your first contribution, you can view your raised funds on the Finances tab of your campaign Dashboard.

Following disbursements take place every four weeks.

Please note that The Earth Project can only send your funds if you have raised more than 100 in your currency after fees.

Whether the minimum amount goal wasn’t raised at the initial campaign deadline, or within a 6 month period during the ongoing campaign, your campaign may be closed automatically and funds reimbursed to the eligible backers that made the demand before any disbursement is made for the remaining funds.

Disbursement Amount Changes:

Please note that if your campaign is in On going, the amount of funds we disburse to you during the Ongoing period may vary. This may be due to charge-backs, refunds, or held Contributions.

If a charge-back is filed for a contribution to your campaign, The Earth Project will hold funds from the campaign’s disbursement(s) to cover the cost of the chargeback. Once we are notified of the financial institution’s decision, The Earth Project will take the appropriate action. This will be either refunding the disputed charge from the held campaign funds, or disburse the held campaign funds to the campaigner.

We strongly recommend all campaigners complete their Secure Bank Form within 7 days of launching their campaign.

There may be several reasons why a campaigner has not received their funds

Make sure that 15 business days have passed.

As The Earth Project is a US company using US banks and payment processors for disbursement, please consider US Business Days and Holidays.

  1. We aren’t able to disburse funds if the bank account information is incomplete or inaccurate. Please ensure that you’ve entered all the required bank account information and that it is correct.
  2. If your bank account information was not added or complete by the end of your campaign, you should expect funds to be disbursed up to 15 business days after you enter the bank account information.
  3. Double check that your bank account information is correct and when in doubt, confirm with your bank.

     If a campaigner enters incorrect bank information, this can cause delays as the bank may reject the funds and return the funds to The Earth Project if they can find no account matching the information entered.

  1. Also note that if you are raising funds in CAD, GBR, EUR, AUD, or USD and have a bank account located outside of the US, you must raise at least $100 after The Earth Project platform fees, payment processing fees, and the wire transfer fee.

Please note, The Earth Project is unable to cancel your campaign or issue mass refunds for any campaign that has raised funds. All campaigns that have raised funds must be kept live in order to preserve your campaign information and backer details.

Backing a crowdfunding project is exciting because you get to support a brand new startup or creative endeavor that might change the world.

But the reality is that any business might fail. If you want to contribute to a project for the latest and most exciting innovations, it’s a risk you have to take. This is why it’s important to evaluate a campaign and assess any possible risks before deciding to back them.

We always encourage our community to resolve disputes without turning to litigation, but if you’re still not satisfied with the alternative you’re offered, you can use our Terms of Use to bring a suit against the campaigner. If you choose this course of action it is best to consult your legal counsel.

Please note that while we are committed to keeping our platform safe and trusted, The Earth Project is not able to mediate disputes between customers, including those regarding refunds or the fulfillment of perks.

Disclaimer: This article does not constitute legal advice. We recommend for you to consult with your attorney before taking legal action against any party.

The minimum disbursement amount for any campaign is a net amount of 100 in your currency after all applicable fees. If your campaign has raised less than 100 in your currency after The Earth Project and payment processing fees, and any applicable transfer fees during your campaign or disbursement period, The Earth Project will not be able to send the funds to you.


If you raise less than 100 (after platform fees, payment processing fees and any applicable transfer fees) during your funding period, funds remain in your account until you reach the $ 100 minimal amount to get paid.

Campaigns That Have Not Received a Contribution in 6 Months Will Be Closed

If your On going campaign hasn’t received any contributions within a 6 month period, or if you have not raised the minimum disbursement amount within a 6 month period, The Earth Project may close your page to contributions and your campaign will end. If there are any funds that meet the minimum amount requirement waiting to be disbursed, we’ll send you an email prompting you to complete your Secure Bank Account Form so we can disburse your funds to you.

Draft Campaigns Will Expire After 6 Months

If you have a campaign in draft mode for longer than 6 months, it will expire and be removed from your account. We won’t be able to recover removed drafts. If your draft campaign is nearing the 6 month mark, we will send you an email to let you know that it will be removed unless you launch it.

If project doesn’t succeed, campaign owners are expected to explain the situation to their backers quickly and clearly. In the event that a campaigner cannot fulfill the perks they promised, they are required by our Terms of Use to work with their contributors to find the next best option. We’ve seen campaigners offer a variety of solutions, including a full or partial refund, alternative perks, or discounts on a similar product.